With the arrival of tablets and smartphones, the way that people interact with the internet has changed. These devices have become so popular that many feel that they cannot do without them.
Did you realise that an average of 76% of people who own a smartphone, use it to browse the internet? That could mean that 76% of your potential customers don't view your site on a desktop PC, but come to it first through their mobile. What does this mean for you as a website owner?
With so many different-sized smart phones, tablets laptops and desktop computer screens, it is impossible to cater for all of these by having separate phone or tablet versions of your website. Responsive website design creates a site that reacts to whatever size of screen it is being viewed upon. The content is re-arranged to give the most important areas priority and to drop less important areas to "below the fold" of the page.
Furthermore, the style of navigation changes in response to the device. On a smartphone, the menu collapses to a "hamburger" style for ease of use and so that it does not take up too much of the screen.